Christopher Gonzales (Nutrition)

Even though life is very fluid, consistency will cause steady endurance and yield expected results.

This is why I believe Bringing the Best of WE to Customers, via Customer Focus, is one of the 8 Cultural Practices I am already practicing. May has been an interesting, and rewarding, month for me. In the midst of uncertainty, I have realized customers depend on confident decision making, and solution oriented behavior, from their vendors, such as Ametza Wilbur-Ellis. Building customers up by offering our support to help them prosper as a company, will only build us up, in return. I was told this many times, in various ways, by customer staffed employees, “You are the only vendor that I have seen here in the store, that will take time to talk to us, and our customers, about their product. You are like family and this is why I can confidently push your product in front of others.” Having our customers wearing our brand is great, but having them accept us into their cultural family because they believe in us, and trust us, is priceless.

Even though I believe all 8 Cultural Practices are are important, looking to the future, the one that I currently feel is the most important to exercise is Holding Ourselves Accountable, via Performance Transparency and Personal Accountability. It does not matter what kind of socioeconomic status a person holds, weather poor, rich, or somewhere in between, if they are a plain Jane or an extravagant Marvin, most people have the ability to detect sincerity and honesty in a genuine and truthful person. Failure is a great ingredient for success, because somewhere down that path of imperfection, we all have made adjustments to move us closer to the path of accomplishment. I would like to see transparency as a strong indicating pillar, in my life, that will go before me in all things I do, whether applied to business or personal relationships, that will show anybody I am an imperfect human that strives for perfection in an honest, and trustworthy, manner. I am not afraid to show a customer that I had made a mistake, or that my product may have been compromised somehow, because I am confident that whatever the concern may be, I can make it right with integrity and determination. This month especially, I leaned on even more, the need to be accountable. Being in New Mexico, associating with customers, I was made aware of how detrimental the wild fires were, especially in Mora, NM. It would have been non-accountable for me to turn a blind eye to the hardship NM residents were enduring when I knew we could help somehow. Therefore, I contacted my superior, Gerardo, who I genuinely appreciate working with, and I let him know my concerns and a possible solution to help, which would be to donate Ametza Pellets horse feed. Gerardo agreed, without hesitation, and the rest is brilliant and fantastical history. Accountability is not a weakness, but a strength in my life, and transparency allows a person to see it.